Why SEO Matters

If you are a local business, not hiring someone to do SEO for your website is just plan dumb. Unless you are in a town of 1000 people, and you are the only option available for the service you provide, then SEO is a must. Take Santa Clarita, CA for example. It’s not a huge town, only about 170K, but that’s still pretty big. But it also feels small. Well, in a town of this size, there are dozens of dentists, chiropractors, yoga studios, graphic design firms, etc. You name it, and there are probably at least one other business doing the same thing in a town of this size. Even in a town under the 100K mark, there are still plenty of other businesses offering what you are offering!

seo is important

So how does a small biz in Santa Clarita make sure people are finding their way into their doors, and not their competition? You guessed it! SEO!

You’ll need to hire a firm to do this for you, because there are so many intricacies involved and too much risk of screwing it up that you just don’t want to risk doing this yourself. But to give you an idea of what needs to be done, consider the following:

  • Do you have your Social Media profiles set up properly? You should have:
    • Facebook
    • YouTube
    • Twitter
    • Yelp
    • LinkedIn?
    • Pinterest?
    • Foursquare?
    • Manta?
    • etc
  • Is your website mobile friendly? A good way to check is just pulling up your website on a mobile device. If it’s easily readable, then it’s probably mobile optimized.
  • Is your city name and service you provide in the title of your website?
  • Do you have your name, address and phone number in the footer?

Those are just a few things that you will need to consider. There are many other factors, but they are outside the scope of this brief post. Suffice to say that if you are small business owner, you need to hire an SEO firm ASAP. And is you happen to live in Santa Clarita, check out this Santa Clarita SEO company on Yelp and Facebook. They also produced this cutesy video: